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Jump&Love & SAIL
New product offering. New branding. Expanding beyond its origins as a hunting and fishing store, SAIL has become a shopping destination for people who love the outdoors. SAIL's branding was revamped to reflect what the company has always been about: enjoying the Great Outdoors.
ASSIGNMENT
- Branding
- Communication platform
- New Store Concept: Ideation and Design
- Iconography
- Wayfinding
- Packaging
- Website: Art Direction
- Visual Presentation: Development of new in-store product presentation systems
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